The Author Promo Handbook: Chapter 1

The Author Promo Handbook

Chapter 1: Introduction

If you’ve stumbled onto this page, it’s likely you’ve been researching how to promote yourself. Perhaps you’re a debut author set to release your first book—or maybe you’re a seasoned writer looking to learn the ways of social media to boost your presence and, hopefully, your sales.

In this ‘handbook’, I aim to teach you the basics of self-promotion so you can build a stable base for your future releases. Every week, I will publish a new chapter. It works best if you take the time between instalments to put these ideas into practice. We will touch on a variety of topics, including social media, relationships with bloggers, launch strategies and more. If you have any questions along the way, please feel free to ask them and I will answer on a regular basis.

Although this was an introduction, I don’t want to leave you without homework!

In order to get the most out of this course, you will need to get onto social media. We will start this week with the very basics.

Start by making yourself an e-mail address using your author name. I would recommend gmail, because the majority of bloggers and readers will already have @gmail added to their Kindle’s safe senders—making your life much less hassle when you get to sending out ARCs.

Once you’ve done this, you’ll need to sign yourself up to the following—at a minimum:

  • Facebook
  • Twitter
  • Instagram

Make sure you use your author e-mail address and your author name for these accounts, as well as a professional handle. For example, a good Twitter handle would be @YourName, @YourNameAuthor or @YourNameWrites—something easily identifiable and searchable.

~Evelyn Summers

I love getting in contact with indie authors. Please feel free to send me a friend request on Facebook so you can keep up to date with what I do!

If you enjoyed this first chapter, please make sure you follow this blog so you can be notified each week—and share, share, share.

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